DB4302/T 1-2021 户外广告设施设置技术规范

ICS91.040.20

CCSP33

DB4302

株洲市地方标准

DB4302/T1—2021

户外广告设施设置技术规范

Technicalspecificationforsettingupoutdooradvertisingfacilities

2021-02-10发布2021-03-01实施

株洲市市场监督管理局发布

DB4302/T1—2021

目次

前言························································································································Ⅲ

1范围·····················································································································1

2规范性引用文件······································································································1

3术语和定义············································································································2

4总则·····················································································································3

5设施分类···············································································································4

6设置要求···············································································································4

6.1建（构）筑物上的户外广告设施···········································································4

6.1.1屋顶户外广告设施·······················································································4

6.1.2平行墙面的户外广告设施··············································································5

6.1.3平行门楣的户外广告设施··············································································5

6.1.4垂直墙面的户外广告设施··············································································5

6.1.5围墙上的户外广告设施·················································································5

6.2电子显示屏户外广告设施····················································································6

6.2.1电子显示屏户外广告设施··············································································6

6.2.2电子走字屏户外广告设施··············································································6

6.3公共设施上的户外广告设施·················································································6

6.3.1依附于公交车站牌、候车亭、报刊亭、电话亭、阅报栏的户外广告设施·················6

6.3.2附属于轨道交通站、地下人行通道的户外广告设施·············································6

6.3.3其他公共设施附属的户外广告设施··································································6

6.4地面上的户外广告设施·······················································································6

6.4.1立杆式户外广告设施····················································································6

6.4.2底座式户外广告设施····················································································7

6.4.3大型支撑式户外广告设施··············································································7

6.4.4大型高立柱户外广告设施··············································································7

6.5移动式户外广告设施··························································································8

6.6临时性户外广告设施··························································································8

7设计与制作············································································································8

7.1材料选用·········································································································8

7.2结构及构造······································································································9

7.2.1一般规定···································································································9

7.2.2结构设计···································································································9

7.2.3结构构造···································································································9

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7.2.4结构变形·································································································10

7.3电气·············································································································11

7.4照明·············································································································12

7.4.1一般要求·································································································12

7.4.2光源·······································································································12

7.4.3亮度·······································································································12

7.4.4灯箱广告照明···························································································13

7.4.5投光灯广告照明························································································13

7.4.6霓虹灯广告照明························································································13

7.4.7光污染控制······························································································13

7.5防雷·············································································································13

8施工与安装··········································································································13

8.1一般规定·······································································································13

8.2结构施工·······································································································14

8.2.1一般要求·································································································14

8.2.2基础和支座······························································································14

8.2.3混凝土结构施工························································································14

8.2.4钢结构施工······························································································14

8.3电气施工·······································································································16

8.3.1一般要求·································································································16

8.3.2导管敷设·································································································16

8.3.3线槽敷设·································································································17

8.3.4电线电缆敷设···························································································18

8.3.5配电箱、柜安装························································································20

8.3.6灯具安装·································································································21

8.4防雷施工·······································································································21

9验收···················································································································21

10维护保养············································································································22

10.1一般规定·····································································································22

10.2日常维护保养·······························································································22

10.3特殊天气检查与维护······················································································23

11安全检测············································································································24

附录A（规范性）户外广告设施检查记录表·······························································25

参考文献··················································································································29

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DB4302/T1—2021

前言

本文件按照GB/T1.1—2020给出的规则起草。

请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别这些专利的责任。

本文件由株洲市城市管理和综合执法局提出并归口。

本文件主要起草单位：株洲市城市管理和综合执法局、湖南省标准化协会。

本文件主要起草人：刘坚、曾发云、贺军、唐璨、曾心、肖腾、李秀宏、白冰彦、周立军。

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DB4302/T1—2021

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DB4302/T1—2021

户外广告设施设置技术规范

1范围

本文件规定了户外广告设施设置的总则、设施分类、设置要求、设计与制作、施工与安装、验收、

维修保养和安全检测。

本文件适用于株洲市行政区域内的城市建成区、县城建成区和市、县（市）人民政府确定的其他区

域户外广告设施设置。

2规范性引用文件

下列文件中的内容通过文中的规范性引用而构成本文件必不可少的条款。其中，注日期的引用文件，仅

该日期对应的版本适用于本文件；不注日期的引用文件，其最新版本（包括所有的修改单）适用于本文件。

GB/T700碳素结构钢

GB/T1231钢结构用高强度大六角头螺栓、大六角螺母、垫圈技术条件

GB/T1591低合金高强度结构钢

GB/T3098.1紧固件机械性能螺栓、螺钉和螺柱

GB/T3098.2紧固件机械性能螺母

GB/T3098.3紧固件机械性能紧定螺钉

GB/T3098.5紧固件机械性能自攻螺钉

GB/T3098.6紧固件机械性能不锈钢螺栓、螺钉和螺柱

GB/T3098.7紧固件机械性能自挤螺钉

GB/T3098.8紧固件机械性能-200℃～+700℃使用的螺栓连接零件

GB/T3098.9紧固件机械性能有效力矩型钢锁紧螺母

GB/T3098.10紧固件机械性能有色金属制造的螺栓、螺钉、螺柱和螺母

GB/T3098.11紧固件机械性能自钻自攻螺钉

GB/T3098.15紧固件机械性能不锈钢螺母

GB/T3098.16紧固件机械性能不锈钢紧定螺钉

GB/T3098.19紧固件机械性能抽芯铆钉

GB/T3098.20紧固件机械性能蝶形螺母保证扭矩

GB/T3098.21紧固件机械性能不锈钢自攻螺钉

GB/T3098.22紧固件机械性能细晶非调质钢螺栓、螺钉和螺柱

GB/T3280不锈钢冷轧钢板和钢带

GB/T3632钢结构用扭剪型高强度螺栓连接副

GB/T3880.1一般工业用铝及铝合金板、带材第1部分：一般要求

GB/T3880.2一般工业用铝及铝合金板、带材第2部分：力学性能

GB/T3880.3一般工业用铝及铝合金板、带材第3部分：尺寸偏差

GB/T5117非合金钢及细晶粒钢焊条

GB/T5118热强钢焊条

GB/T6892一般工业用铝及铝合金挤压型材

1

DB4302/T1—2021

GB/T8110气体保护电弧焊用碳钢、低合金钢焊丝

GB/T8923.1—2011涂覆涂料前钢材表面处理表面清洁度的目视评定第1部分：未涂覆过的钢

材表面和全面清除原有涂层后的钢材表面的锈蚀等级和处理等级

GB/T10045非合金钢及细精粒钢药芯焊丝

GB/T13912金属覆盖层钢铁制件热浸镀锌层技术要求及试验方法

GB/T14957熔化焊用钢丝

GB15763.2建筑用安全玻璃第2部分：钢化玻璃

GB15763.3建筑用安全玻璃第3部分：夹层玻璃

GB/T19261霓虹灯管的一般要求和安全要求

GB/T19653霓虹灯安装规范

GB50005木结构设计标准

GB50007建筑地基基础设计规范

GB50009建筑结构荷载规范

GB50010混凝土结构设计规范

GB50016建筑设计防火规范

GB50017钢结构设计标准

GB50034建筑照明设计标准

GB50054低压配电设计规范

GB50057建筑物防雷设计规范

GB/T50107混凝土强度检验评定标准

GB50169电气装置安装工程接地装置施工及验收规范

GB50180城市居住区规划设计标准

GB50202建筑地基基础工程施工质量验收标准

GB50205钢结构工程施工质量验收规范

GB50206木结构工程施工质量验收规范

GB50222—2017建筑内部装修设计防火规范

GB50289城市工程管线综合规划规范

GB50303建筑电气工程施工质量验收规范

GB50343建筑物电子信息系统防雷技术规范

GB50449城市容貌标准

GB50601建筑物防雷工程施工与质量验收规范

JGJ16民用建筑电气设计规范

JGJ55普通混凝土配合比设计规程

JGJ80建筑施工高处作业安全技术规范

JGJ81建筑钢结构焊接技术规程

JGJ145混凝土结构后锚固技术规范

JGJ/T163城市夜景照明设计规范

SJ/T11141LED显示屏通用规范

3术语和定义

下列术语和定义适用于本文件。

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3.1

户外广告

利用建（构）筑物、城市道路、公共绿地、户外场地、市政设施、交通工具等城市空间、升空器具

或者其它户外广告载体，采取安装、悬挂、张贴、绘制、投映、列队巡游等方式，设立户外展示牌、霓

虹灯、发光字体、电子显示屏、张贴栏、实物造型等设施发布的商业广告和公益广告。

3.2

户外广告设施

在各类户外空间、各类建（构）筑物及城市交通工具上设置的广告构筑物、张贴品等，包括广告牌、

支撑结构、电气、灯光、安全防护等必要的设备。

3.3

户外广告设施设置

对户外广告设施进行设立、设计、制作、施工、验收、维护保养的行为。

3.4

建（构）筑物上的户外广告设施

设置在建（构）筑物外墙面、顶部的各类户外广告设施。

3.5

公共设施上的户外广告设施

设置在道路两侧和公共场所的各类户外广告设施。

3.6

地面上的户外广告设施

直接在地面设置的各类户外广告设施。

3.7

移动式户外广告设施

设置在移动交通工具或飞艇、气球等升空器具上的户外广告设施。

3.8

临时性户外广告设施

因临时需要设置天数小于60天的户外广告设施。

3.9

大型户外广告设施

任意边长大于4m或单面面积超过5m2的户外广告设施。

3.10

大型高立柱户外广告设施

指直接在地面安装的，柱体直径大于1米，广告牌面下沿距地面垂直高度大于10米的户外广告设

施。

4总则

4.1户外广告设施设置应符合相关法律、法规和城市规划要求。

4.2户外广告设施设置应安全、美观，与城市容貌及周围环境相协调，并符合GB50449和节能与生态

环保的要求。

4.3户外广告设施设置应当安全牢固并不应损害建筑物、街景和城市轮廓线的重要特征，不应损坏被

依附载体的整体效果，其设置位置、形式、大小、色彩、图案应与建筑及其他所依附的载体相协调。

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4.4户外广告设施的设置不应影响被依附载体的使用功能，不应影响建筑物安全，不应影响消防设施

的正常使用。

5设施分类

户外广告设施分类及类型见表1。

表1户外广告设施分类及类型

序号分类类型

屋顶户外广告设施；

平行墙面的户外广告设施；

1建（构）筑物上的户外广告设施平行门楣的户外广告设施；

垂直墙面的户外广告设施；

围墙上的户外广告设施。

电子显示屏户外广告设施；

2电子显示屏户外广告设施

电子走字屏户外广告设施。

公交车站牌户外广告设施；

候车亭户外广告设施；

报刊亭户外广告设施；

电话亭户外广告设施；

3公共设施上的户外广告设施

阅报栏户外广告设施；

轨道交通站户外广告设施；

地下人行通道户外广告设施；

其他公共设施上的户外广告设施。

立杆式户外广告设施；

底座式户外广告设施；

4地面上的户外广告设施

大型支撑式户外广告设施；

大型高立柱户外广告设施。

机动车车体户外广告设施；

非机动车车体户外广告设施；

5移动式户外广告设施

船体户外广告设施；

空中移动户外广告设施。

6临时性户外广告设施临时性户外广告设施。

6设置要求

6.1建（构）筑物上的户外广告设施

6.1.1屋顶户外广告设施

6.1.1.1高度不超过5层的裙楼可设置屋顶户外广告设施，塔楼不应设置。

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DB4302/T1—2021

6.1.1.2屋顶户外广告设施的设置应符合GB50180有关日照间距的规定，不应妨碍相邻建筑的日照采

光。

6.1.1.3广告设施水平投影面积之和宜小于建（构）筑物屋顶建筑面积的1/8，且商业区单体广告面

积应小于100m2。

6.1.1.4广告设施外表面不应超出母体建（构）筑物屋顶四周边线。

6.1.1.5广告设施底部构架高度不宜大于1m。

6.1.1.6广告设施宜采用镂空面板，不应对建（构）筑物结构造成损害，设置屋顶户外广告设施应由

建筑安全检测机构对其进行安全检测。

6.1.2平行墙面的户外广告设施

6.1.2.1广告设施的高度和宽度不应超出建（构）筑物外轮廓，垂直方向突出墙面距离不宜大于0.5m。

6.1.2.2广告设施上沿距离地面不应超过40m，底部净空高度应大于3m。

6.1.2.3平行墙面广告总面积占所依附墙面面积（高层建筑塔楼面积不算在内）不宜大于30％。

6.1.2.4街道、消防通道上设置广告设施后，其净空和净宽应大于4m。

6.1.2.5不应在建筑主体的层与层之间的窗间墙上设置。

6.1.2.6不应遮挡消防救援窗口、自然排烟窗口，不应妨碍其正常使用。

6.1.3平行门楣的户外广告设施

6.1.3.1广告设施的下沿不应低于门楣上沿，上沿不应高于二层窗户下沿，且总高度不应大于3m。

6.1.3.2对于底层以上有出挑结构的建筑（包括骑楼），广告设施应设置在廊道内侧和出挑结构以下,

广告设施的下沿不应低于门楣上沿，且距地净高度不宜大于3m。

6.1.3.3对于底层以上有出挑结构的建筑（包括骑楼），且出挑部分的底部距离地面小于3m时，允许

将广告设施设于建筑出挑部分的墙面上；广告设施的下沿不应低于建筑出挑部分的楼板，上沿不应高于

二层窗户下沿，且总高度不应大于3m。

6.1.3.4广告设施的宽度应以建筑开间为单元。霓虹灯户外广告外表面距离墙面不应超过0.6m，其他

户外广告外表面距离墙面不应超过0.3m。

6.1.4垂直墙面的户外广告设施

6.1.4.1垂直于建（构）筑物外墙的广告设施，可采用霓虹灯、灯箱等形式制作。

6.1.4.2广告设施的外沿距离建（构）筑物的外墙不应大于1.5m，且不超过临路路面宽度的1/10。

6.1.4.3广告设施的上沿距地面高度不应大于24m且不应高出附着墙面，下沿距地面不应小于4.5m，

霓虹灯广告厚度不应大于0.6m，其他广告设施的厚度不应大于0.3m。

6.1.4.4相邻广告水平间距不应小于6m或对应建筑开间设置。

6.1.4.5同一路段上垂直建（构）筑物外墙设置的户外广告，其外沿距建筑物外墙的距离以及下沿距

地面的高度应保持一致，形式和选材应协调统一。

6.1.4.6退让道路红线距离小于3m的沿路建筑，不应设置垂直墙面的广告设施。

6.1.5围墙上的户外广告设施

6.1.5.1围墙顶严禁设置户外广告设施。

6.1.5.2透空围墙不应设置户外广告设施。

6.1.5.3设置于实体围墙的户外广告设施，其突出墙面的距离应小于0.1m，高度不应超出围墙高度，

宽度不应大于围墙柱墩之间的实墙面。

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DB4302/T1—2021

6.1.5.4建设及拆迁工地围挡户外广告应直接落地设置，高度不应超过6m，园区内不应超过8m，单幅

长度不应超过30m。

6.1.5.5建设及拆迁施工单位在建设（施工）场地设置工地临时性围挡位置不应超越建设项目用地红

线，建设项目竣工（施工项目完成）后应自行拆除。

6.2电子显示屏户外广告设施

6.2.1电子显示屏户外广告设施

6.2.1.1设置城市户外电子显示屏应符合交通管理要求，不应妨碍城市道路行车安全，不应影响道路

畅通，主要道路交叉口不应设置影响交通信号灯的电子显示屏。

6.2.1.2不应在朝道路与来车方向成垂直视角的方向设置电子显示屏。

6.2.1.3在城市主干道两侧（城市广场和步行街除外）设置户外电子显示屏的，画面的切换时间不少

于15s，画面切换应采取慢转换方式。

6.2.2电子走字屏户外广告设施

6.2.2.1电子走字屏宽度不应超过0.6m，长度不应超过建筑开间的宽度，走字屏底部距地面应保证至

少3m的通行高度。

6.2.2.2电子屏走字速度应控制在80字/分钟～100字/分钟之内。

6.2.2.3电子走字屏宜采用黑底红字或者黑底白字。

6.3公共设施上的户外广告设施

6.3.1依附于公交车站牌、候车亭、报刊亭、电话亭、阅报栏的户外广告设施

6.3.1.1公交车站牌、候车亭、报刊亭、电话亭、阅报栏的顶部不应设置户外广告设施。

6.3.1.2广告牌面（单面）宜小于候车亭、报刊亭、电话亭面积（单面）的2/3。

6.3.1.3不应有碍乘客观看站牌或影响其使用功能，不应影响人流交通的顺畅和道路视觉的通透。

6.3.1.4公交站牌、路名牌、消火栓、出租车停靠点、交通指示牌等设施5m范围内不应设置独立式户

外广告设施。

6.3.2附属于轨道交通站、地下人行通道的户外广告设施

轨道交通站、地下人行通道附属户外广告设施仅允许设置在过道墙面上，单块面积不宜超过20m2，间距

不宜小于4m；突出墙面距离不宜超过0.18m。

6.3.3其他公共设施附属的户外广告设施

6.3.3.1道路桥梁桥身仅允许设置冠名牌和公益广告，上下两端不应超过桥身主体，宽度不应超过桥

身1/2，不应影响桥身安全和美观，不应使用闪烁灯光或画面。从跨线桥或下穿坡道起点及终点外侧50m

范围内不应设置户外广告。

6.3.3.2人行天桥桥身仅允许设置冠名牌，人行天桥护栏不应设置户外广告，上下两端不应超过桥身