DB43/T 1982-2021 品牌培育指南

ICS03.140

CCSA00

43

湖南省地方标准

DB43/T1982—2021

品牌培育指南

BrandCultivationGuidelines

2021-02-20发布2021-05-20实施

湖南省市场监督管理局发布

DB43/T1982—2021

目次

前言························································································································Ⅲ

1范围·····················································································································1

2规范性引用文件······································································································1

3术语和定义············································································································1

4品牌培育基础·········································································································1

5品牌培育战略·········································································································2

6品牌培育过程管理···································································································3

7品牌保护···············································································································5

8品牌培育绩效评价···································································································6

9品牌培育改进与创新································································································7

I

DB43/T1982—2021

II

DB43/T1982—2021

前言

本文件按照GB/T1.1—2020《标准化工作导则第1部分：标准化文件的结构和起草规则》的规定

起草。

请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别专利的责任。

本文件由湖南省市场监督管理局质量发展局提出。

本文件由湖南省市场监督管理局归口。

本文件起草单位：湖南省质量和标准化研究院、湖南省市场监督管理局质量发展局。

本文件主要起草人：徐新志、李楷明、彭琨林、周琪、黄黎明、朱雯婧、熊鹰、胡星。

III

DB43/T1982—2021

IV

DB43/T1982—2021

品牌培育指南

1范围

本文件规定了组织开展品牌培育的基础、品牌培育战略、品牌过程管理、品牌保护、品牌培育绩效

评价、品牌培育改进与创新等相关要求。

本文件适用于各类组织开展品牌培育与建设工作。

2规范性引用文件

下列文件中的内容通过文中的规范性引用而构成本文件必不可少的条款。其中，注日期的引用文件，

仅该日期对应的版本适用于本文件；不注日期的引用文件，其最新版本（包括所有的修改单）适用于本

文件。

GB/T27925商业企业品牌评价与企业文化建设指南

GB/T29185品牌价值术语

GB/T29186品牌价值要素

GB/T29187品牌评价品牌价值评价要求

DB43/T1984品牌价值评价

3术语和定义

GB/T27925、GB/T29185、GB/T29186、GB/T29187界定的以及下列术语和定义适用于本文件。

3.1

品牌培育BrandCultivation

组织为提升品牌价值而持续开展的旨在提高履行承诺能力、增强竞争优势，并使这一承诺和竞争优

势被其顾客获知和信任的全部活动。

3.2

品牌战略